Writing

Short notes on why programmes stall

Practical perspectives on AEP governance, activation, and the patterns that cause enterprise programmes to drift.

Adobe Experience Platform Destination SDK helps marketers boost their reach

AEP · Activation

Adobe Experience Platform Destination SDK helps marketers boost their reach

A practical perspective on Destination SDK and how teams can extend activation capabilities responsibly — including governance patterns for compliant activation in regulated industries.

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In progress

Identity · Consent

The governance gap that breaks identity stitching

Why identity and consent flows fail downstream — not because of technical errors, but because of three governance decisions that were never made explicit.

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In progress

CJA · Migration

CJA Derived Fields: designing for trust, not just functionality

How to design, validate and operationalise derived fields without breaking reporting trust downstream. The governance guardrails that keep them reliable as the data model evolves.

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