Independent Adobe Experience Platform Advisor

Clarity. Recovery. Governance.

Former Adobe Senior Consultant. I help enterprise teams regain control of complex AEP programs—by restoring decision flow, governance and measurable delivery.

Typical outcomes: clear ownership, reduced vendor noise, stable identity/consent, and a delivery plan that executives can actually sign off.

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Netherlands / Europe LinkedIn

Bas Bartholomeus: independent Adobe advisor

Recovery

Stalled delivery, politics between vendors, no single version of truth.

Independent Audit

A fast, executive-ready reality check: risks, root causes, decision options.

Strategic Oversight

Temporary design authority to restore governance, cadence and accountability.

About Bas

I’m Bas Bartholomeus, former Adobe Senior Consultant. I step into complex enterprise programs when delivery slows down, trust erodes, or governance becomes unclear.

My role is simple: restore clarity, reset ownership and unblock decisions. Independent: no licenses, no partner agenda, no dependency-building.

Typical situations I get called into

Delivery is stalled, vendors disagree, and ownership is unclear
Identity or consent issues break activation and reporting downstream
Architecture drift increases risk and decision-making slows to a crawl

Working style: calm, structured, direct. Short cycles, written outputs, clear ownership. I don’t build dependency—my goal is to make your team self-sufficient.

Selected Impact Highlights

High-stakes enterprise experience.

Former Adobe Senior Consultant (9+ years) across Experience Cloud & Experience Platform in EMEA.
20+ complex enterprise programs across multi-vendor delivery and multi-country rollouts.
Independent recovery & governance support to restore clarity, ownership and momentum.

Details available under NDA.

Book free intake call View case studies

Services include Adobe AEP / RTCDP program recovery, Customer Journey Analytics (CJA) migration audits, Adobe Analytics governance, Web SDK implementation reviews, identity & consent validation, and vendor-neutral architecture guidance.

Credentials

Adobe credential badges.

Adobe Certified Expert

Adobe Customer Journey Analytics Developer

Adobe Content Supply Chain Champion

Recognition for platform leadership and enterprise delivery.

Adobe Qualified – Adobe Experience Platform

Adobe Experience Platform qualification.

Services

Focused services to stabilize and govern complex Adobe programs.

1. Independent Audit & Second Opinion

Fixed-scope, vendor-neutral review of architecture, identity/consent, governance and delivery risk, with executive-ready findings and clear decision options.

2. Program Recovery & Escalation Support

When delivery stalls and vendors disagree, I step in to diagnose root causes, reset governance, and restore momentum with clear ownership and priorities.

3. Architecture & Delivery Governance

Independent design authority and quality gates to prevent drift, reduce surprises, and keep multi-vendor delivery accountable.

4. Value Realization & Use Case Prioritization

Turn platform capability into a practical use case backlog, with feasibility checks, dependencies, owners and measurable outcomes.

5. Enablement & Partner Governance

Hands-on enablement and governance so teams become self-sufficient, with runbooks, playbooks and reduced vendor dependency.

6. Fixed-scope, vendor-neutral review of architecture, identity/consent, governance and delivery risk.

Deliverables: risk map, root-cause summary, decision options, and a 30–60 day stabilization plan.

Technical Coverage

A focused selection across Adobe Experience Cloud and Platform. Detailed capability breakdown available on request.

Recovery & Audit

Architecture & delivery risk assessment
Identity & consent validation
Web SDK & implementation reviews
Governance checkpoints & quality gates

Identity & Data

AEP / RTCDP
Identity stitching & profile design
Schema & data governance
Consent & GDPR flows

Activation & Integration

Adobe Target
Destination SDK
Analytics → CJA migrations
Multi-vendor architecture alignment

Engagement options

Start small. Get clarity first. Scale support only if it adds value.

Free intake call

30–45 minutes: Quick sanity check on your situation and the best next step.

Outcome: a clear recommendation within 24–48 hours—do nothing, do a quick audit, or start recovery.

Book intake call

Quick audit (fixed scope)

2–5 days

Independent review with executive-ready findings and decision options.

Request a Quick Audit

Recovery & oversight

Weekly cadence

Senior oversight to restore governance, unblock decisions, and keep delivery accountable.

Request support

Need a longer engagement (interim program leadership, enablement, workshops)? Share your situation: I’ll propose the right format.

Why work with Bas

Enterprise experience (Ex-Adobe)

12+ years in enterprise digital programs and deep Experience Cloud / Platform delivery across EMEA.

Vendor-independent oversight

No partner agenda and no upsell motive and candid advice focused on risk, cost and outcomes.

Recovery under pressure

Track record of untangling complex issues and restoring delivery momentum in stalled programs.

Calm under pressure

Experienced in high-stakes escalations; facilitates tough decisions between business and technical stakeholders.

Ownership & no-nonsense execution

You work directly with me and senior involvement, clear deliverables, and hands-on leadership.

Local presence & culture fit

Netherlands-based, Dutch/English bilingual, CET timezone, on-site availability in Benelux/Europe.

Use cases & case studies

A small selection of representative work. Specific client details are shared under NDA where needed.

CJA

Leading enterprise organization (EU)

Adobe Analytics → Customer Journey Analytics (CJA) migration leadership

Governance-led migration to align stakeholders on measurement, data model and adoption, moving the program from debate to delivery.

Decision cadence + target measurement model
Baseline validation + identity/consent implications
Implementation-ready backlog + quality gates

Stack: Adobe Analytics · CJA · Web SDK · Identity/Consent · Data governance

Read case study →

Recovery

Complex multi-vendor enterprise program

Program recovery & multi-vendor governance reset

Stabilized a high-risk program by creating decision clarity and resetting governance, moving delivery from firefighting to predictable progress.

Rapid diagnosis across delivery + architecture risk
Governance reset: sign-offs, escalation paths, quality gates
Playbooks so progress continued without dependency

Stack: Governance · Architecture reviews · Multi-vendor delivery · Enablement

Read case study →

AEP

Regulated online business (EU)

Destination SDK integration for compliant activation & suppression

Built a custom Destination SDK connector to enable auditable activation and suppression, reducing compliance risk without slowing delivery.

Clear data contracts + operational monitoring
Consent-aware delivery behavior validated end-to-end
Governance checkpoints to prevent drift

Stack: AEP · RTCDP · Destination SDK · Consent/GDPR · Activation

Read case study →

Discuss your situation View all case studies

How I work

Calm, vendor-neutral oversight: focused on clarity, ownership and decisions.

1. Diagnose

Fast reality check: what’s broken, what’s unclear, what’s risky.

2. Decide

Executive-ready options, trade-offs, and a clear next move.

3. Stabilize

Governance reset, quality gates, and transfer of ownership, then I step out.

A simple delivery loop: diagnose → decide → stabilise.

Writing

Short, practical notes on why Adobe programs stall—and how to restore governance, measurement integrity and decision flow (especially now that AI increases velocity and risk).